Stop Chasing Leads | How to Create Demand for Your Business

Stop Chasing Leads | How to Create Demand for...

Brad SugarsBrad Sugars

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The Marketing Question Every Business Owner Should Be Asking

Most business owners judge marketing by the first sale. The best businesses measure it by the lifetime value of a customer.In this episode, I explain why marketing isn't an expense—it's an investment in acquiring profitable lifetime customers. We explore customer lifetime value, ...  Show more

 . 18min 35sec
Raise Your Hand Marketing - The Strategy That Builds Trust and Drives Sales

Most businesses are still selling like it's 1995. The businesses winning today are building trust long before a customer ever speaks to sales.In this episode of The $100M Entrepreneur Podcast, Brad explains why modern marketing is no longer about convincing people to buy. It is a ...  Show more

 . 23min 2sec

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