Luxury’s New Reality

Luxury’s New Reality

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How Nike Built the Biggest World Cup Campaign Ever

The 2026 World Cup marked an unprecedented milestone for global football, expanding to 48 teams playing over 100 matches across the US, Canada and Mexico. In this special episode of The Debrief, Nike’s vice president of global brand management Helena Thornton joins BoFsenior corr ...  Show more

Why Activewear Consumers Are Looking Beyond Lululemon

For more than a decade, activewear shoppers largely looked to Lululemon and Nike. But as the post-pandemic boom cools and growth becomes harder to find, a new crop of brands is gaining traction.Smaller labels like SetActive, 437 and Oner Active aren’t reinventing activewear. They ...  Show more

Recommended Episodes

Special Episode: The Great Fashion Reset
The Business of Fashion Podcast

After a post-pandemic high, the fashion industry is facing a hard crisis. Growth has cooled, prices have surged, quality is under scrutiny and aspirational shoppers feel shut out, all while macro uncertainty dents confidence.The industry is focused on a slew of shows where new de ...  Show more

Fashion’s new tastemakers
The Future of Fashion by Vogue Business

On The Future of Fashion: The Innovators podcast, executive Americas editor Hilary Milnes speaks to Jenny Campbell, CMO of Kate Spade, and PayPal’s Greg Lisiewski on fashion’s outlook led by Gen Z trend setters. Gen Z set industry trends. That’s influenced how Kate Spade shows up ...  Show more

Why the Fashion Industry Needs a Makeover
The Business of Fashion Podcast

In a special episode, BoF founder and editor-in-chief Imran Amed joins Bob Safian on the Rapid Response podcast, part of the respected Masters of Scale series.


“The most interesting thing you can do, if you look at historical photos going back 50 or 100 years, is to ...

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How Independent Brands Can Thrive in a Fashion World Ruled by Giants
The Business of Fashion Podcast

<h2>Background:</h2>

In a slowing luxury and fashion market, it’s not just the big brands and e-commerce companies that are being impacted. Independent fashion designers around the world — from China to the US to Europe — are facing a barrage of challenges too. As more multi-br ...

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