The Future of the Funnel

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Bedfellows: How Boll & Branch Keeps Humans and AI in the Same Sheets

Boll & Branch spent 12 years doing the unfashionable thing: perfecting the product first and figuring out distribution second. Chief Commercial Officer Katia Unlu joins Phillip and Brian on today’s episode to discuss Boll & Branch’s store expansion strategy, an AI-generated damag ... Show more

. 43min 6sec

VC Partner Predicts the Next Billion-Dollar Brand

Maveron partner Natalie Dillon joins Brian and Alicia to challenge the consumer-collapse narrative: sentiment sits at post-9/11 lows while spending breaks records. Natalie sheds light on truths of today’s consumer, who is skeptical but continually shopping amid a cultural underto ... Show more

. 50min 11sec

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