How AI Is Changing Performance Marketing with...

The conversation explores how business messaging has evolved beyond simple notifications into two-way customer journeys where people can ask questions, resolve issues, discover offers, make purchases and increasingly interact with AI-powered agents.They also discuss how messaging ...  Show more

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ...  Show more

In this episode, medtech marketer and MarketCraft founder Omar M. Khateeb joins Samuel to break down how early-stage and growth companies can engineer markets, not just chase attention. From mastering LinkedIn and expanding to X, Meta, and YouTube, to using storytelling that actu ...  Show more

In this episode, Brené and Lisa discuss how we can work to close the digital divide and ensure more people have access to technology, what it means in AI speak to have a human in the loop, and the incredible ways teachers, business owners, and regular people are using AI. Learn m ...  Show more

In this episode of "Unlocking Marketing Magic," we take you behind the scenes of the world of brands. Join us as we reveal industry secrets and insights that will resonate with you. From smart tactics and innovative campaigns to the impact of AI and navigating brand mistakes, we ...  Show more

The Product Podcast Interview Series. Episode 5

From one of the foremost leaders in the Machine Learning field, Ammar Jawa ...