AI can build anything. It still needs someone to point the way.

AI can build anything. It still needs someone...

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The mindset shift that turns UX research into a strategic business advantage

Episode web page: https://bit.ly/4fsY5jb Episode summary What does it really mean for UX research to have "a seat at the table"? According to Paul Humphrey, head of UX Research Practice at Next, it has less to do with presenting to executives and more to do with helping the peopl ...  Show more

How to build agentic AI your customers will actually trust

Episode web page: https://bit.ly/4fjSOKR Episode summary: In this episode of Insights Unlocked, Mike Mace chats with Chase Keaten, senior research manager at Walmart, about the tension shaping how researchers, designers, and builders are learning to work with AI. Chase shares why ...  Show more

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