The Anti-Unicorn Playbook That Beat Fashion's DTC Boom

The Anti-Unicorn Playbook That Beat Fashion's...

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Luxury’s New Reality

Luxury's post-pandemic boom is over. Growth has slowed, shoppers are pushing back on years of price increases and many brands are struggling to convince customers they're still worth the premium. Drawing on BoF's 2026 State of Luxury report — which includes a survey of more than ...  Show more

How Nike Built the Biggest World Cup Campaign Ever

The 2026 World Cup marked an unprecedented milestone for global football, expanding to 48 teams playing over 100 matches across the US, Canada and Mexico. In this special episode of The Debrief, Nike’s vice president of global brand management Helena Thornton joins BoFsenior corr ...  Show more

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“The most interesting thing you can do, if you look at historical photos going back 50 or 100 years, is to ...

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<h2>Background:</h2>

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