586. The Fun Habit: Rediscovering Joy in Ever...

In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Make Us. Together, they dive into the fascinating intersection of business and anthropology, exploring how understanding cultural insights can ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Kevin Maney, co-author of the enlightening book The Category Creation Formula. Together, they explore the concept of category creation and how companies can strategically position themselves in the marketplace ...  Show more

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Guest:

Today's Episode of the podcast is my keynote at the Lockton Growth Forum, I dive deep into the 13 emotional ingredients from my book Twelve and a Half and why they are necessary for business success. I also touch on the importance of making content on LinkedIn for business dev ...

<span style="font-size: 10pt;">Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor's degree in Business Administration: Marketing and worked i ...

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.  Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is ...  Show more