Tower 28 spent $200k on an interactive billboard. Was it worth it?

Tower 28 spent $200k on an interactive billbo...

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How Ulta Beauty is reaching Gen Zalpha teen boys through first men’s masstige fragrance launch

Teen boys have become an increasingly important consumer demographic over the past few years thanks, primarily, to their insatiable appetite for fragrance. This includes the accumulation of "fragrance wardrobes," where users rotate their fragrances daily based on mood and occasio ...  Show more

Gregg Renfrew is courting Gen Z with Beecee, but do young people care about clean beauty?

The beauty industry disruptor that brought clean beauty into the mainstream is back with a shiny new brand concept. Gregg Renfrew, the entrepreneur behind Beautycounter and Counter, is launching her third beauty brand on September 1 in an effort to reach consumers ages 14 to 30. ...  Show more

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