Cultural affinity and long-term memory coding...

Not all reach is equal and neither is our level of attention: We know it instinctively, we’re told it, and now we’re getting better understanding into how to apply its qualitative impact to achieve mental availability, brand equity and sales uplift. The good news for digital out- ...  Show more

Host: Andrew Birmingham, Editor - CX | Martech | Ecom Agentic commerce is about to redraw the shopping journey. AI is moving beyond search and recommendation to evaluate products, weigh trade-offs and increasingly make decisions on the customer’s behalf. For brands, a chatbot and ...  Show more

Not all consumer attention is created equal—that’s a critical lesson from McKinsey’s recent report on content creation and monetization. On this episode of The McKinsey Podcast, McKinsey Senior Partner Kabir Ahuja speaks with Editorial Director Roberta Fusaro about something call ...  Show more

#QOTD: What do you think of the 3-question episode vs. the 5-question? Let me know!

General statements like "you should move your budget to digital video" scare me. Typically when people think about online video they think about spending 5/10% on the overall production ...

Today's episode is a keynote I did for (Un)conscious Stories surrounding the idea of capturing people's attention in 7 seconds or less. Often times brands miss the mark on their advertising simply due to the fact that they misunderstand the human attention span. 7 seconds is a ...

<span>Where you place your ad disclosure matters. The content your consumers find on social media that will make them disengage from your brand. How Snapchat is using its AI as a trojan horse into the ad platform. </span>

<span>And on the ad-free Premium Podca ...