Cracker Barrel CEO's Downfall: A Masterclass in What NOT to Do

Cracker Barrel CEO's Downfall: A Masterclass ...

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Did Taylor Farms Handle the Crisis Correctly? Here's What Happened

Taylor Farms got the apology it wanted. The FDA told the company that one iceberg lettuce product from Central Mexico had a “confirmed positive” cyclospora test, then said the next day it had made a mistake and the result was a false positive. As of the FDA's own account, no posi ...  Show more

The Justin Baldoni Video Worked Because It Didn't Look Like PR

Justin Baldoni hadn't said a public word in almost two years. Then last week he propped up a phone, sat down next to his wife Emily, and posted a video to his own Instagram — no publicist, no People magazine. I told NBC News the most strategic thing about the video is how unstrat ...  Show more

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