One AI tool every marketer should be experimenting with right now

One AI tool every marketer should be experime...

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The one one marketing workflow to build from scratch using AI

Campaign management still relies on manual, segment-based work. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to rebuild it with AI from scratch. He covers automating project scheduling and resource calendars, tracking completion across platforms, an ...  Show more

Should companies focus on building their own intelligence layer?

Companies need their own AI intelligence layer, not just API access. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, breaks down why proprietary operating context matters more than model choice. He explains how enterprise AI accounts avoid training data leakage, wh ...  Show more

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