Pants are on Fire: When Customers Lie to Marketers

Pants are on Fire: When Customers Lie to Mark...

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Cheeky Advertising

A favourite episode from our Archives....80% of all advertising is ignored.That’s why some advertisers employ cheeky advertising.It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone.We’ll talk about a fruit company that printed an open le ...  Show more

Billionaire Tourism for the Super Wealthy

An encore episode from the Under The Influence Archives. A very interesting favourite.Most tourism marketing aims at the largest audience possible.This week, we look at a sub-category aimed at the smallest audience possible:Billionaire Tourism. The super wealthy get bored easily. ...  Show more

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