How to Win as a Challenger Brand, with Andrew LeRay, Director of Brand Marketing at NWSL

How to Win as a Challenger Brand, with Andrew...

Daniel MurrayDaniel Murray

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A CMO's Guide to Pipeline Math, with Amanda Cole, CMO at Bloomreach | Ep. 439

What if your whole Marketing plan was really just 1 big math problem?Amanda Cole, CMO at Bloomreach, breaks down pipeline math: how to start with a revenue number and work backwards to the win rate, budget, and headcount that'll get you there.Plus, why she plans off median win ra ...  Show more

 . 40min 59sec
How to Prep Your Content for 2027 Right Now | Bathroom Break #120

It's July, but the smart money is already building content for 2027. You have about 60 days before the window opens, and the good news is, you probably have most of what you need to get started now. Jay and Daniel break down the exact content to have ready before October hits, wh ...  Show more

 . 11min 51sec

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