The 'Effort Heuristic' In Retail Media

Amazon already captures roughly 40% of every dollar spent online in the US, yet it continues to grow at an impressive pace. So I wanted to look at a question we don't hear nearly enough: where does Amazon spend its own advertising money? Because while Amazon gives brands advertis ...  Show more

Advertising has always been the glamorous side of ecommerce, while product catalog maintenance, reviews, inventory, and other operational work have often been underfunded. But with Amazon’s Sponsored Prompts, that relationship is changing dramatically. This is Part 2 of my Sponso ...  Show more

Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hy ...  Show more

Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is gr ...  Show more

This one’s for anyone in marketing who’s still clinging to outdated tactics.I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and at ...  Show more

Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ...