One Size Does Not Fit All: Leading Medical Af...

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Rethinking Global Medical Affairs: Co-Led Brand Strategy, Agile Teams & AI with Emad Siddiqui of Astellas

How can Medical Affairs teams move faster, align global brand strategy, and use artificial intelligence (AI) while keeping patients first? Emad Siddiqui, Senior Vice President, Head of Medical Affairs Global Brand Strategy at Astellas Pharma, joins host Peg Crowley-Nowick on Medi ... Show more

. 39min 28sec

Proactive vs. Reactive: How the SIUU Guidance is Reshaping Medical Affairs Strategy with Josh Bryson

The FDA finalized its guidance on Scientific Information on Unapproved Uses (SIUU) in January 2025, giving pharmaceutical and biotech companies a framework for proactive off-label communication with healthcare providers. Yet many medical affairs organizations are still navigating ... Show more

. 48min 13sec

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