Episode 318: DEBATE: Short form or Long form Sales Letter - The short-copy-versus-long-copy argument asks the wrong question.

Episode 318: DEBATE: Short form or Long form ...

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Episode 317: Texting (SMS) or Email Follow Up Work Flow to the Customer

Should you text or email? Well, think about it. Who texts you that actually reads them - friends, right? Have you tested the SMS process? Is it automated or manual? These make a difference for your high-end customers. Jim and Stew discuss the process and steps to help you make th ...  Show more

Episode 316: The Next Sell Starts Before the First One Ends

Jim Edwards explains sales copy in newsletters and emails to customers with details that not only get eyeballs on your content but also direct them to where you need them to read. When should you start selling to a customer after they have made a purchase? This is a debate with J ...  Show more

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