The prediction about search that turned out to be right

The prediction about search that turned out t...

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The biggest misconception marketers still have about AI search

76% of marketers still treat AI search as a separate content channel. Jason Lax, senior SEO and AI expert at SAP, argues this misconception is costing enterprise teams their competitive edge as he transitions his nearly two-decade SEO practice into AEO and GEO. He reframes the co ...  Show more

 . 58sec
Why SEO Rankings No Longer Drive Purchase Decisions

Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-c ...  Show more

 . 47min 24sec

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