Producer Toolkit: Marketing & Sales, Pt 2 - N...

This episode explores why specialty coffee is a luxury business that runs on story more than flavour. Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a t ...  Show more

This episode explores why 30 cents a kilo is trivial for a large farm and unaffordable for a small one, the strange power imbalance that lets roasters define quality when nobody asks a winemaker what yeast they used, and how producers can talk to buyers who think starter cultures ...  Show more

America is coffee-obsessed. From Central Perk’s red couch being the centre of major plot twists in Friends to the fact the average American drank more than two cups a day. And the conventional explanation is pretty straightforward: an English colonist introduces coffee to Jamesto ...  Show more

Roasting coffee can be maddening. Just 4° Celsius is enough to make the same green beans taste distinctly different! And there are so many things roasters can play around with: temperature, time, fan speed, drum speed, types of probes…the list goes on and on. So, if you want to s ...  Show more

From Sufi mystics in 16th-century Yemen to hipster baristas in cities across the world today, the history of this caffeinated beverage is a long and fascinating one. For our latest everything you wanted to know episode, Rob Attar is joined by Professor Jonathan Morris to explain ...  Show more

So you’ve just taken a sip of a very rare coffee, and flavours of passion fruit explode in your mouth. But here’s the thing: that flavour of passion fruit is not coming from your mouth. It’s not even coming from your nostrils. It’s being picked up behind your eyes! In this first ...  Show more