The biggest misconception marketers still have about AI search

The biggest misconception marketers still hav...

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Which AI search platform are marketers paying the least attention to today?

Marketers routinely misjudge which AI platforms their actual audience uses. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search now leading AEO and GEO strategy, argues platform prioritization should never be assumption-driven. He outlines a cross-platfor ...  Show more

 . 1min 15sec
Why SEO Rankings No Longer Drive Purchase Decisions

Rankings no longer predict whether buyers choose your brand. Jason Lax, senior SEO and AI expert at SAP, has spent nearly two decades building the company's global organic program and now leads its shift into AEO and GEO across dozens of markets. He details SAP's technical-plus-c ...  Show more

 . 47min 24sec

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