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How AI Is Changing Performance Marketing with Andrew Ene

In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need strategy more than ever The future of agencies and performa ... Show more

. 38min 35sec

The AI Shift Every Marketer Needs to Understand with Lubna El Bannan

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ... Show more

. 45min 54sec

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