Separating Real Signals from the Noise

Nikita Walia and Elliot Vredenburg of U.N.N.A.M.E.D. Studios took to the VISIONS stage at MoMA last year to enlighten a room of retail executives and brand marketers about the realities of worldbuilding. Their theory: a brand’s final form is decided by the public—and the strategi ...  Show more

Can anyone tell the staged from the real anymore? On today’s After Dark: We’re growing increasingly certain that everything is fake now. Amazon drones delivering your package to the deep end of your backyard pool? Curiosity bait. A bunch of Kindergarten moms actually keeping up i ...  Show more

One of the biggest buzz words today is web 3.0. How is this interaction with consumers anywhere and everywhere going to change the way we do things? Every marketer is wondering where it’s going, and today I’ve found someone who is on the forefront of these marketing campaigns ...

The buzz: Share and share alike. Following the lead of now-established startups like Airbnb and Zipcar, more companies are offering a unique customer experience designed for convenience, trust and comfort. And this is causing more people to wonder what they can share, borrow or r ...  Show more

Associate professor Thomas J. Campanella, ‘Godmother of the Metaverse’ Cathy Hackl and Stôur Group co-founders Sonny Gindi and Eden Melloul join Doug Stephens, founder of Retail Prophet, to discuss how physical and virtual consumer landscapes are evolving to meet next-gen cons ...

Adobe wants to be a customer experience platform, and a discount retailer is upscaling.  (0:21) Deidre Woollard and Asit Sharma discuss:  - Adobe’s quarter, and issues acquiring Figma.  - Tech companies rushing to launch generative AI.  - Five Below converting stores to Five Be ...  Show more