5 Things Great Static Ads Have in Common

Sarah puts Nate through a brand-guessing game using four types of clues: behavioral, cultural, micro, and macro. The bigger lesson is how creative strategists can use the information they already notice in everyday life to understand brands, spot advantages, and find opportunitie ...  Afficher plus

Sarah and Nate dig into the psychology behind showing two products, variants, or offers side by side, and why giving people a choice can make the purchase feel easier and even more premium. They get into decision fatigue, product comparisons, upsells, apparel, Black Friday offers ...  Afficher plus

In this episode, Alex (@AlexHormozi) shares a clear strategy for how to respond when others copy your ideas, steal your products, or rip off your brand, and why most people lose not because of theft, but because of how they react to it. Welcome to The Game w/Alex Hormozi, hosted ...  Afficher plus

In this first in-person episode, Michael Seibel and Dalton Caldwell reveal how startups can gain a competitive advantage by doing something deceptively simple. They share compelling stories of companies that built loyal relationships and achieved success by making personal con ...

Tal Hayat, VP of Marketing and Consumer Strategy, and Nick Ferry, Marketing Associate at Tunity, join the Social Pros Podcast to discuss the ways Tunity is using social to build customer awareness and loyalty. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Mome ...  Afficher plus

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cl ...  Afficher plus