One thing every enterprise SEO team should start doing this year

One thing every enterprise SEO team should st...

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In five years will we still be talking about SEO rankings?

SEO rankings may soon become invisible metrics behind AI-driven recommendations. Jason Lax, senior SEO and AI expert at SAP with nearly two decades in search, is leading the enterprise shift from traditional SEO into AEO and GEO. He reframes success around recommendation and reco ...  Show more

 . 1min 15sec
One SEO metric teams rely on too much

Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search experience now leading AEO and GEO strategy, breaks down why declining traffic volume can mask rising engagement quality. He d ...  Show more

 . 1min 26sec

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