In five years will we still be talking about SEO rankings?

In five years will we still be talking about ...

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One thing every enterprise SEO team should start doing this year

Only 34% of AI model citations align with brand-recommended positioning today. Jason Lax, senior SEO and AI expert at SAP, brings nearly two decades of search experience now focused on evolving enterprise strategy for AEO and GEO. He outlines a framework for prompting AI models d ...  Show more

 . 1min 27sec
One SEO metric teams rely on too much

Sessions and visits mislead teams as AI absorbs informational search intent. Jason Lax, senior SEO and AI expert at SAP with nearly two decades of search experience now leading AEO and GEO strategy, breaks down why declining traffic volume can mask rising engagement quality. He d ...  Show more

 . 1min 26sec

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