The Truth Behind Scroll-Stopping Thumbnails w/ Brittney Carlini | Ep 452

The Truth Behind Scroll-Stopping Thumbnails w...

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Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451

Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer da ...  Show more

 . 30min 12sec
Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450

Brooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behind it, why she still gets bad results out of the tool she helped build, and why s ...  Show more

 . 25min 45sec

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