596. From Target to Apple: Lessons in Retail ...

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Jonah Berger, author of the insightful book Magic Words. As a renowned Wharton School professor and expert on consumer behavior, Jonah shares his expertise on the power of language and how subtle shifts in ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, CEO of the Mindstate Group, to explore the intersection of artificial intelligence and behavioral economics. As AI becomes increasingly prevalent in business, many organizations are falling into th ...  Show more

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Guest:

Today's Episode of the podcast is my keynote at the Lockton Growth Forum, I dive deep into the 13 emotional ingredients from my book Twelve and a Half and why they are necessary for business success. I also touch on the importance of making content on LinkedIn for business dev ...

<span style="font-size: 10pt;">Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor's degree in Business Administration: Marketing and worked i ...

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.  Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is ...  Show more