UP572 Creators: What Are They Good For?

A conversation about sponsorship effectiveness, creativity and the price of chasing vibes.Richard is joined by Mike Grumbridge and Peter Wilson of Sid Lee Sport to talk about Mike's recent Marketing Week piece: "Stop confusing vibes with sponsorship effectiveness" which took the ...  Show more

Recorded live in front of an invited audience of senior sports-industry figures at Teneo's London offices overlooking St Paul's Cathedral, this Unofficial Partner event asked a deliberately awkward question about the summer of 2026: not what happened, but what actually changed. T ...  Show more

Sports is one of the few forms of premium live content available today, but how fans consume these games or matches is being significantly disrupted. In the second episode of a four-part series on the changing dynamics in the business of sports, host Nicole Pullen Ross discusses ...  Show more

In our first-ever After Hours sports episode, we ask why sports teams have become so valuable (is it really just the vanity of billionaire owners), debate the merits of paying amateur athletes, and explore why tennis pros receive such a small fraction of the sport’s overall reven ...  Show more

Footballers and other athletes are standing up to the sponsors who subsidise them. Ed Butler speaks to Laurence Halsted, a former British Olympic Fencer who wrote about his concerns about the Games in Rio de Janeiro, in 2016. Sports marketing consultant Tim Crow says the involvem ...  Show more

Regardless of size or type of organisation the sports media ecosystem is rapidly evolving. On this episode of StreamTime Sports co-host Nick Meacham and Chris Stone discuss the industry's biggest challenges and hottest topics in advance of SportsPro Madrid.

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