The Truth About RSA Ad Strength: 3 Big Mistak...

Chris Schaeffer, Certified Google Ads Specialist

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"Semantic Intent" Will Change How You Choose Keywords Forever (Episode 531)

Chris Schaeffer, one of the best Google Ads managers in the world, breaks down semantic intent in this episode—exposing how Google attempts to read the minds of both you and the searcher by matching underlying goals rather than literal words. If your high-ticket whole-house filte ... Show more

. 31min 51sec

Let's Build a Competitor Conquest Campaign! (Episode 530)

Thinking about bidding on your rival’s brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor’s name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-intent buyers away from the competition ... Show more

. 31min 3sec

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