Going Viral Won't Build Your Brand w/ Chris D...

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The Truth Behind Scroll-Stopping Thumbnails w/ Brittney Carlini | Ep 452

Brittney Carlini taught herself Photoshop to make thumbnails for her husband's YouTube channel because they couldn't afford to hire anyone. Now she builds tension into every frame she designs, a bar of soap forged from steel, a jet-powered go-kart racing a closing railroad crossi ... Show more

. 28min 39sec

Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451

Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer da ... Show more

. 30min 12sec

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