Veteran exec Jaimee Holmes unpacks ‘eye patch...

What if new product development didn’t have to be so complicated and expensive? NIOD, the second brand from Estée Lauder-owned Deciem, entered Sephora in August with an NPD tactic borrowed from tech companies like Apple. “NIOD is all about high science and high tech, and then bri ...  Show more

What does it take to thrive within the notoriously competitive world of Sephora? In many ways, Ilia Beauty is a case study in success in America’s biggest specialty beauty retailer. The brand has thrived within Sephora for a decade and makes the retailer’s No. 1 mascara, and Ilia ...  Show more

Imagine a beauty brand that transforms lives from the ground up.

In this episode of Green Beauty Conversations, Lorraine Dallmeier sits down with Rahama Wright, the visionary founder of Shea Yeleen.</ ...

If you haven’t heard of beauty marketing veteran Katie Welch, there’s a good chance you’ve seen her while scrolling through TikTok lending advice to the community on how to break into the industry she knows and loves. At the intersection of beauty and technology, Welch is buildin ...  Show more

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The beauty and skincare industry thrives on “more”: buy more products, put more on your skin, and – if they don't work – use them more often. Today's guest is Liah Yoo, a beauty influencer and CEO of KraveBeauty: a skincare brand that sells “less”. Through her YouTube channel ...