Want to BOOST sales by 32%? Don't Run Discounts. Try This.

Want to BOOST sales by 32%? Don't Run Discoun...

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Can Nate Guess the Brand?

Sarah puts Nate through a brand-guessing game using four types of clues: behavioral, cultural, micro, and macro. The bigger lesson is how creative strategists can use the information they already notice in everyday life to understand brands, spot advantages, and find opportunitie ...  Show more

DTC vs. B2B Marketing: Why the Buying Psychology is so Different

Rabah Rahil joins Sarah and Nate to unpack the psychology behind B2B SaaS buying, from "don't get fired" decision-making to buying committees, long consideration windows, and the role of trust and brand affinity. They also get into why marketing and sales serve different jobs, wh ...  Show more

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