Why this man spent 3 years driving to Austral...

Are men who are insecure about their manhood more likely to buy sports cars? Do memes work for government communication? Does brand colour change the products we buy? And will an AI ever replace a police interrogator? These are some of the questions Jo Evershed, a psychological s ...  Show more

Every weekend, thousands of Brits order takeaways from independent restaurants. Or do they? Because these independent restaurants aren’t actually what they seem. Pizza Hut, Prezzo, Frankie & Benny’s, Las Iguanas and many more chains are rebranding their food on delivery apps to a ...  Show more

Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming principles to create more persuasive and effective marketing content, I intervie ...

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.

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Is your content converting? Are you looking for a better way to move people to action? To learn a four-part story framework that leverages persuasion psychology that inspires action, I interview Kirk Nugent.

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Is your content converting? Are you looking for a better way to move people to action? To learn a four-part story framework that leverages persuasion psychology that inspires action, I interview Pat Quinn.

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