7 Billion Impressions Without Paid Media: Fanta’s Halloween Strategy: Ibrahim Khan, Global VP of Marketing at Fanta

7 Billion Impressions Without Paid Media: Fan...

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Reinventing Retail Icons: Ken Ohashi and Marisa Thalberg on Making Legacy Brands Relevant

Legacy retail brands have something that newer brands can only dream of: decades of recognition, emotional connection, and cultural history. But turning that heritage into modern relevance requires more than nostalgia. It takes clear positioning, product reinvention, bold creativ ...  Show more

From Awareness to Action: Rethinking Mental Health Campaigns with Three Communication Leaders

Mental health campaigns can do more than raise awareness. Done well, they can change behavior, challenge stigma, and help people take meaningful action. In this episode of Adspeak by ADWEEK, host Audrey Kemp speaks with three communication leaders: Heidi Arthur, Chief Campaign an ...  Show more

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