How to (Really) Measure Marketing Effectiveness with PepsiCo's Sorin Patilinet

How to (Really) Measure Marketing Effectivene...

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How to Move at the Speed of Culture with Katelyn Stokes, Marketing Director at Maruchan

What if your next product launch is already going viral on TikTok...before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses social listening to find out. She breaks down how a fan hack starring Flamin' Hot Cheetos became a PepsiCo collab, and the ver ...  Show more

LinkedIn, Instagram & Subject Line Tactics That Are Working In Q4 | Bathroom Break #128

Q4 inboxes and feeds are about to get crowded, and last quarter's tactics might not be enough to stand out. Jay and Daniel trade the subject line plays they're betting on right now. Daniel puts a specific number like 7, 5, or 8 (never a round 10) at the front of his subject lines ...  Show more

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