Nerd Alert: Do Brands Need Search Advertising?

Nerd Alert: Do Brands Need Search Advertising...

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Your Holiday Campaign is Already Late

By October, a quarter of shoppers are already hunting for gifts. That's 15 million more people than two years ago. If you wait until Q4 to launch your holiday campaign, you're late to the race. This week, Elena, Angela, and Rob unpack our 2026 holiday shopper trends report. They ...  Show more

Nerd Alert: Pretesting with AI-Generated Ads

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into new research tes ...  Show more

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