The Business of Signing a Superstar Athlete

The Business of Signing a Superstar Athlete

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Why Gen Z Is Choosing Sports Betting Over Retirement Savings

Why are young people putting money meant for retirement into sports betting? The answer may lie in how our brains respond to risk, excitement, and the promise of a big win.Michael Platt, Professor of Marketing, Psychology & Neuroscience at The Wharton School, explains the psychol ...  Show more

Who Controls a Company’s Values After It Is Sold?

What happens when a company’s social mission clashes with the priorities of its corporate owner? The legal battle involving Ben and Jerry’s raises important questions about who gets to control a brand’s values after a sale.Maurice Schweitzer, Wharton Professor of Operations, Info ...  Show more

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