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Where the Next Generation Actually Pays Attention, with Stephanie Latham of Roblox | Ep. 448

If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math isn't mathing. Stephanie helped build what social advertising looks like at Meta. Now she’s doing it again, on a platform ... Show more

. 40min 22sec

The Science of Using Sound in Marketing with Steve Keller, Sonic Strategy Director at SiriusXM

What does your brand SOUND like? (Yep, it has a sound, whether you picked 1 or not.) Steve Keller is the Sonic Strategy Director at Studio Resonate, SiriusXM Media's audio-first creative consultancy. He's also one of the world's top experts on "sonic strategy": helping brands ble ... Show more

. 54min 45sec

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