8 Psychology Principles More Persuasive Than ...

In this episode, Sarah and Nate revisit the Valence and Intensity framework, a psychology-based approach to understanding how your ads communicate emotion. They break down how to use it as a diagnostic tool, identify opportunities in your existing creative, and build separate fun ...  Show more

In this episode, Sarah and Nate break down the psychology behind Black Friday shopping, why discount hunters can be difficult to retain, and how to create offers that make people excited to buy without relying on endless discounts. You'll learn how to gamify your offers, protect ...  Show more

In this episode, Alex (@AlexHormozi) shares a clear strategy for how to respond when others copy your ideas, steal your products, or rip off your brand, and why most people lose not because of theft, but because of how they react to it. Welcome to The Game w/Alex Hormozi, hosted ...  Show more

In this first in-person episode, Michael Seibel and Dalton Caldwell reveal how startups can gain a competitive advantage by doing something deceptively simple. They share compelling stories of companies that built loyal relationships and achieved success by making personal con ...

Tal Hayat, VP of Marketing and Consumer Strategy, and Nick Ferry, Marketing Associate at Tunity, join the Social Pros Podcast to discuss the ways Tunity is using social to build customer awareness and loyalty. Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Mome ...  Show more