The Return To Onsite

Are bigger retail media networks automatically better? And what really makes a network worth investing in? In this episode, I'm picking up the debate sparked by Brian Spencer at Kroger Precision Marketing about what it takes to build a successful retail media network. Scale matte ...  Afficher plus

Why are retail media networks bringing back multi-touch attribution (MTA) when many marketers consider it outdated? In part 2 of my MTA series, I explore why Albertsons Media Collective and Best Buy Ads are investing in MTA, and how better measurement could help retailers unlock ...  Afficher plus

Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes a decisive leap toward hy ...  Afficher plus

Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is gr ...  Afficher plus

This one’s for anyone in marketing who’s still clinging to outdated tactics.I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and at ...  Afficher plus

Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ...