Is Your Black Friday Ad Spend Actually Drivin...

Brandon Horoho, co-founder and CMO of Montana Knife Company (MKC), joins Taylor Holiday live at Commerce Roundtable in San Diego to break down a Black Friday strategy built around product drops. MKC creates five distinct shopping events across the week, giving customers reasons t ...  Show more

iOS 27 is raising questions about Meta ads tracking ahead of Black Friday and Cyber Monday. Tony Chopp and Steve Rekuc examine what changed, what CTC is seeing in conversion data, and which parts of your Shopify and Meta setup deserve a closer look.CTC’s early analysis showed Met ...  Show more

For performance marketers, having the right creative is essential. That’s why conducting research and pretesting to better understand the consumer are more important than winning awards—and ultimately will be better for the bottom line. In this episode, we’re talking with Rob DeM ...  Show more

Since 2010, the efficiency of highly creative campaigns has halved according to research by Peter Field. And the cost of dull advertising? U.S. brands would need to spend an additional $189 billion annually to make underperforming ads as effective as top performers.

El ...  Show more

I've come to think of scaling a Meta Ads account as happening in two stages:

Stage 1: finding the creative messaging that resonates with your customers. This is primarily a truly "creative" problem.

But stage 2 is very different: it's about scal ...