Cymbiotika sold 200 million liposomal sachets. Now it's taking on the beauty supplement market

Cymbiotika sold 200 million liposomal sachets...

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Why Ritual is launching its first new category in 6 years, with CEO Kat Schneider

Ritual founder and CEO Kat Schneider knows that winning the female supplement consumer requires taking big bets and big swings. “When I started the company and I was fundraising. … I was told pregnancy was ‘niche’, postpartum was ‘niche’, perimenopause was ‘niche,’” Schneider tol ...  Show more

Why does this Estée Lauder-owned brand keep reformulating its hero products?

What if new product development didn’t have to be so complicated and expensive? NIOD, the second brand from Estée Lauder-owned Deciem, entered Sephora in August with an NPD tactic borrowed from tech companies like Apple. “NIOD is all about high science and high tech, and then bri ...  Show more

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