Zombie Metrics: Numbers That Won't Die

Zombie Metrics: Numbers That Won't Die

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Nerd Alert: What Brands Lose When Tracking Goes Away

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into what offsite tr ...  Show more

Nerd Alert: When Ads Take a Year to Pay Off

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into a two-and-a-half ...  Show more

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