Which categories should be called ‘wellness’ today?

Which categories should be called ‘wellness’ ...

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Cymbiotika sold 200 million liposomal sachets. Now it's taking on the beauty supplement market

In a lot of ways, supplement company Cymbiotika has perfected the form factor and distribution of modern-day vitamins. The San Diego-based company launched in 2018 and quickly found its footing in the marketplace with single-serving pouches of Liposomal supplements. So far, the c ...  Show more

Why Ritual is launching its first new category in 6 years, with CEO Kat Schneider

Ritual founder and CEO Kat Schneider knows that winning the female supplement consumer requires taking big bets and big swings. “When I started the company and I was fundraising. … I was told pregnancy was ‘niche’, postpartum was ‘niche’, perimenopause was ‘niche,’” Schneider tol ...  Show more

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