The Schizophrenic Entrepreneur

The Schizophrenic Entrepreneur

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Balancing Brand and Direct Response Advertising

If you sell to other businesses, this call will change how you think about your marketing. Dan Kennedy sits down with Robin Robbins, who built a multi-million-dollar business selling marketing services to IT firms, to show that the same direct response principles work in B2B as i ...  Show more

How One of America's Rogues Marketed 'The Goat Testicles Solution' And Made Millions

Dan Kennedy and Bill Glazer break down the marketing behind Dr. John Brinkley, a 1920s doctor who sold goat gland transplants to hundreds of men and became the wealthiest doctor of his time. The cure was preposterous. The marketing was methodical. Dan Kennedy walks through the pr ...  Show more

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