In this episode from our archives, we take a look at one of the tools of political marketing – the campaign song.Politicians have used songs going all the way back to at least the 1700s.Sometimes the songs are written expressly for the political party or candidate.Sometimes, poli ...Show more
Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
Every company dreams of doubling its profit.It’s almost impossible to do.Yet, some companies do it by tweaking one tiny thing.We’ll talk about an industry that put three words on their packaging that doubled their profit.A company that created a catchy jingle that doubled their r ...Show more
Love them or hate them, we live in a world of advertisements. Today the guys discuss nostalgic commercials, the psychology behind ads, and how they approach recording their own. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, the ladies explain how corporate advertising tricks your rat brain and advise you on how to break out of the matrix. Digressions include Khloe Kardashian's most recent body reveal, the faults of the body positivity movement, and the mysterious joint a ghost left ...Show more