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The Man Behind Madden on Building Another Hit

Most hit makers never make a second hit. Bing Gordon cracked the code. As part of the founding team at Electronic Arts, he helped build Madden, The Sims, and SimCity, and learned exactly why people return to a product (or don’t). His first question for any business is a strange o ... Show more

. 26min 11sec

Can You Give Away 25% of Your Profits and Still Build a Business?

Flowers for Dreams gives away 25% of its profits. In the flower business, where margins are already brutal. Co-founder Steve Dyme sketched that number on a bar napkin 15 years ago, and he’s kept it through investor pushback and on-air skepticism from Megyn Kelly. The result is mo ... Show more

. 26min 30sec

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