405 - The Black Friday Email Marketing Mistak...

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404 - Why Most Email Marketing A/B Tests Are a Waste of Time (And How to Run One That Actually Works)

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor A client once asked me to A/B test the timing in one of their abandoned cart flows. On paper they had plenty of data - a few thousand people enteri ... Show more

. 13min 12sec

403 - Why Your Email Sender Name Deserves More Thought Than You've Probably Given It

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → https://www.joyjoya.com/frontdoor I got an email recently where the sender name was "The Big Fall Sale at Victoria's Secret." In my inbox preview, the "at Victoria's Secret" part go ... Show more

. 11min 16sec

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