What it’s really like to win the lottery

Today on Nudge, the $2.9m NFT that sold for 0.0097% of its original price, why so many footballers go bankrupt, and how you can beat the stock market. I’m joined again by Alex Edmans, professor of finance at London Business School and award-winning author. He explains that the ri ...  Show more

It’s never been easier to scam someone online. Now, AI-generated “pity scams” use fake injured veterans to sell cheap mass-produced products. They leverage three powerful psychological biases to persuade the masses. On today’s Nudge, I explain how and why it’s so hard to stop the ...  Show more

Wondering why some marketing messages work better than others? Want to know the secret to creating content that compels people to take action? To discover how to apply neuro-linguistic programming principles to create more persuasive and effective marketing content, I intervie ...

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.

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Is your content converting? Are you looking for a better way to move people to action? To learn a four-part story framework that leverages persuasion psychology that inspires action, I interview Kirk Nugent.

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