The ABM Playbook with Rachel Lefler, Demand Gen at Atlassian | Ep. 452

The ABM Playbook with Rachel Lefler, Demand G...

Daniel MurrayDaniel Murray

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Forget Black Friday, These Overlooked Holidays Are Boosting Open Rates RIGHT NOW

Everyone is fighting over Black Friday and Cyber Monday, while the holidays quietly lifting email open rates by over 20% are sitting wide open. Jay breaks down the lesser-known holidays worth building campaigns around, like Small Business Saturday, Giving Tuesday, Green Monday, a ...  Show more

 . 9min 41sec
The Marketing Psychology Secrets Behind the World’s Best Brands with Richard Shotton

This conversation with Richard Shotton originally aired in December of 2025. Why does social proof actually matter? What’s the psychology behind FOMO? Behavioral science legend Richard Shotton is back, and he’s dropping some of the most practical psychology-backed tactics markete ...  Show more

 . 41min 33sec

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