SoulCycle: Julie Rice & Elizabeth Cutler

Loren Castle started baking cookies after surviving cancer in her early twenties. Five years later, Sweet Loren’s refrigerated cookie dough was generating just $350,000 a year. But instead of giving up, she listened to customers, and reinvented the dough without gluten, dairy, eg ...  Show more

Today’s callers: Lindzi from Chicago wants to expand her gourmet marshmallow brand into retail without cannibalizing her high-margin DTC sales. Then, Vivi from Hawaii considers how to best tell her sustainable swimwear brand’s story to a digital audience. And Aly from Los Angeles ...  Show more

Vance and Princess have created a popular motivational health and fitness business in Cary, North Carolina... Sweat Sweet! Today we will talk about their personal journeys toward both fitness and entrepreneurship as a couple. This journey included building on personal strengths, ...  Show more

Goli Soli is the incredible owner of Jetset Pilates SoHo. She just opened her new location in SoHo, New York a few weeks ago. It was so fun hearing about the experience of opening her NYC Pilates studio in real time! 

Goli and I discussed her journey in the fitness indus ...

Natalie Holloway and her husband, Max, had their aha moment during a yoga class in Indonesia. As the class was more meditative than sweat-inducing, they wondered, Why isn’t anyone making chic wrist or ankle weights that could turn up the resistance on everyday exercises?</ ...

SoulCycle is without question a “cult-followed” brand, but is this exclusive boutique workout studio actually more insidious than that? This week, resident cult skeptic Amanda and real-life SoulCycle attendee Isa engage in a hilarious, well-informed debate about the intense, insp ...  Show more